Privacy Policy
The short version. Forma is a training, nutrition and running app. To work, it stores the health and fitness details you enter, plus the messages and photos you choose to share. Only you, and a personal trainer you choose to connect with, can see them. We use AI to build your plans and coach you, which means some of your information is sent to our AI provider. We do not run ads, we do not track you across other apps or websites, we do not use analytics or crash-reporting tools, and we do not sell your data.
1. Who we are
Forma (“we”, “us”) provides the Forma mobile app and the services in it: AI-assisted training and nutrition plans, food and workout logging, run coaching, progress tracking, and optional coaching by a human personal trainer. You can contact us at support@getformafit.app. Forma is for people aged 14 and over.
2. What we collect
We collect only what you give us by using the app. This is everything the app stores about you:
| Information | What it includes |
|---|---|
| Account | Email address; password (kept by Firebase Authentication, we never see it); a unique account ID; whether your account is a client or a trainer. |
| Profile you enter | First name; sex; date of birth and age; height; weight; goal, target weight and time frame; activity level; training experience, days per week, styles and where you train; weekly day off; injuries or limitations you select; dietary restrictions you select (for example halal, vegetarian, allergies); eating window; running level. |
| Plans | Your training plan, nutrition targets and supplement list, and each version of them. |
| Logs you create | Meals and water; workouts (exercises, sets, weights, reps, duration); runs (run and walk minutes, effort, pain, inside or outside, and average heart rate and pace if you enter them); body weight; body measurements and body-fat percentage; personal records; foods and recipes you save. |
| Progress photos | Photos you choose to upload (front, side, back). |
| Messages | Chat messages, voice notes and photos you send to a connected trainer; your conversations with the AI coach; short facts the AI coach remembers about you. |
| Notifications | A push-notification token for your device, and the reminders and notifications we send you. |
| Trainer accounts | Specialties, exercise videos you upload, and the list of your clients. |
| Website waitlist | If you join the early-access list on our website: your name, email address, optional phone number, whether you are a trainer (yes or no), and the language of the page you used. We use it only to contact you about early access to Forma. To stop spam we also keep a one-way hash of your IP address (not the address itself) for a short time. To be removed, email support@getformafit.app. |
| Photos, camera and microphone | The app asks permission before using the camera (barcode scanning, nutrition labels), your photo library (progress photos, chat images, trainer videos) and the microphone (voice notes). Each is used only for that feature. |
What we do not collect: your location, contacts, advertising identifier, or payment details. The app contains no analytics, advertising or crash-reporting software. Our cloud providers keep standard server logs (such as IP address and time of a request) to run and secure the service.
3. How we use your information
- To create and run your account, and to build and update your training and nutrition plans.
- To show your logs and progress, run the Run Coach, and give you suggestions such as calorie adjustments (which you must accept before anything changes).
- To let you chat with, and be coached by, a trainer you connect with.
- To send reminders and notifications you have allowed.
- To keep the service secure, fix problems and answer your questions.
- To review and improve Forma’s AI coaching (see section 4).
Forma gives general fitness and nutrition guidance. It is not medical advice. Talk to a doctor before starting a new training or diet programme, especially if you have an injury or a health condition.
4. AI features and Anthropic
Forma uses AI models provided by Anthropic (United States). Our servers send Anthropic only what a feature needs to produce an answer, and the app itself never holds the AI key. Specifically:
- Plan generation: your name, sex, age, height, weight, goal and target, activity level, experience, training preferences, injuries and dietary restrictions.
- AI coach chat: your messages, plus a snapshot of your profile (name, sex, age, height, weight, goal, injuries, diet), today’s food totals, your latest weight, your daily targets, your training split, and what the coach remembers about you. When you ask, the coach can also look up your plan, today’s log and weight history.
- Suggestions: the exercise, recipe, supplement or food you ask about.
- Nutrition-label scan: the photo of the label you take.
- Trainers only: when a trainer asks for a drafted reply, the conversation with that client, the trainer’s past messages and the client’s plan. The draft is shown to the trainer, who decides whether to send it. Nothing is sent automatically.
We do not send your progress photos, chat photos or voice notes to AI services. To find relevant coaching knowledge we also turn your coach question into a numeric representation using Google Cloud (Vertex AI).
AI coach records. We keep a record of AI coach conversations (your messages and the replies) and the short facts the coach remembers, linked to your account. We may review them and use them to improve Forma’s coaching features. We do not sell them or share them with advertisers.
5. Who can see your information
- You. Always.
- Your connected trainer, only. A trainer can see your information only after you accept their coaching request, and only while the connection lasts. You can end it at any time. A connected trainer can see your profile, plan, body-weight and measurement history, progress photos, workouts, run logs and saved foods, and can chat with you, edit your plan and request check-ins. A trainer cannot see your meal logs, supplement choices or AI coach conversations.
- Chat. Messages, voice notes and photos in a chat are visible to the two people in that chat.
- Other Forma users. No, with one exception: a food you save may be added to a shared food library, shown to other users without your name or account details.
- Us. Access to stored data is limited to running, securing and supporting the service.
We do not sell your personal information, and we do not share it for advertising. We do not “track” you: we do not combine your data with data from other companies’ apps or websites for advertising or share it with data brokers.
6. Service providers and where data is stored
We use these providers to run Forma. They process data on our behalf, under their own terms and privacy policies:
- Google Firebase / Google Cloud — sign-in (Firebase Authentication), the database (Cloud Firestore, located in Doha, Qatar), file storage for photos, voice notes and videos (Cloud Storage), and our server code (Cloud Functions, located in Belgium). Files are protected by access rules and shown through long, unguessable links.
- Anthropic — AI features, as described in section 4 (United States).
- Expo — delivers push notifications and app updates. For notifications it receives your device’s notification token and the text of the notification. When the app checks for an update it receives technical details such as the app version, your device type and your IP address.
- Open Food Facts — when you scan a barcode or search for a packaged food, the barcode number or search words are sent to this public food database. We do not send your account details.
- YouTube — if you tap an exercise video, the link opens YouTube in your browser or app, under YouTube’s own policies.
Because these providers operate internationally, your information may be processed outside the country where you live, including in the United States and Europe. We may also disclose information if the law requires it, or to protect people’s safety or our rights.
7. Security
Data travels over encrypted connections (HTTPS). Database and storage rules limit each person’s data to them and to a connected trainer, and passwords are handled by Firebase Authentication. No system is perfectly secure, so please use a strong password and keep your device locked.
8. How long we keep it, and deleting your data
We keep your information while your account is active. To delete your account and data, email support@getformafit.app from the email address you signed up with, with the subject “Delete my account”. We will delete your account and the data linked to it, including your profile, logs, plans, progress photos, voice notes and messages, and confirm by email, normally within 30 days. Copies in routine backups are removed on their normal cycle. We may keep a minimal record where the law requires it.
You can end a trainer connection yourself at any time.
9. Your rights
You can ask us for a copy of your information, ask us to correct it, ask us to delete it, or object to how we use it. Email support@getformafit.app. We may need to confirm it is really you first. If you believe we have mishandled your data, you can also complain to your local data-protection authority.
10. Children
Forma is for people aged 14 and over. We do not knowingly collect information from anyone younger. If you think a child has given us information, tell us and we will delete it.
11. Changes to this policy
If we change this policy in a way that matters, we will update the date above and tell you in the app or by email before the change takes effect.
12. Contact
Questions or requests: support@getformafit.app